a. Macro Economic Indicators (ex. GDP) : GDP ↑ → Currency↑
b. Capital Market : Money Supply ↑→ Currency↓
c. Government Policy : Interest Rate ↑→ Currency↑
Japanese Yen surged by 4.6% to 80 yen per dollar just within minutes on Wednesday in practice and it was the biggest move in history
Insurance companies and many other Japanese Companies withdrew their foreig
Company Background
- first Toys “R” Us (TRU) store was opened in Washington, D.C. in 1957 by Charles Lazarus
- 3 stores opened over the next 10 years and Lazarus sold his ownership stake for 7.5 million to Interstate Stores in 1966
- problems with other Interstate divisions drove the corporation into bankruptcy proceedings thus Lazarus regained control in 1978 through a management-led bu
Did SK-II have the potential to develop into a major global brand? If so, which markets were the most important to enter now? And how should this be implemented in P&G’s newly reorganized global operations?
P&G Japan이 개발한 SK-II 라는 premium cosmetic brand가 global product로 출시하기에 적합한 제품인가의 여부를 분석하고, 가능하다면 어떤 시장을 target
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Evaluate theJapanese Market for Toys “R” Us
How does Toys “R” Us affect theJapanese toy retail industry?
Has Toys “R” Us chosen the best entry strategy for theJapanese Market?
Has it chosen the right partner?
Undercuts suggested price and capture discount market by large scale stores
Possesses buying power to negotiate lower price from toy manufacturers
A
the concept of guanxi. How did McDoanald's lack of guanxi affect Its operations in China.
1) Guanxi(꽌시)의 개념
한자로 關係(관계)라 표기되는 ‘꽌시’는 개인적인 힘(Personal Power), 인간관계 (Relationship), 인맥(Connection) 등을 의미한다. 비즈니스를 함에 있어 인간관계는 어느 나라에서나 중요시되는 요소이지
Korean Film in relation with Japanese Rules: Limitations
- The Border(국경, 1923, by Won San-man): First Korean complete feature film
- The Vow Made Below the Moon(월하의 맹세, 1923, by Yoon Back-nam)
- Story of Chun-hyang, Story of Jang-hwa and Hong-ryeon
- Park Seung-pil(Dansungsa Theater): first in-house film production
- Chosun Kinema(1924, Busan), Yoon Baek-nam Production(19
1.Social Background
Rising living standard
Declining birth rate
Developed medical science
The aging society !
in 2000, over age 65, 7% exceed
in 2018, over age 65, 20% exceed
+ Declining Youth Employment
=> Need to change Employment structure
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3.What is Salary Peak?
" It sets up peak wage according to productivity and organized contribution or regular age and
Drinking culture in Korea
Koreans, like their neighbours across the water in Japan, like a drink and a good time. TheJapanese consume 70 litres of beer per person compared with 40 litres per capita in South Korea. Drinking has always enabled Koreans to cut loose from the rather stiff constraints of their hierarchical Confucian culture and a few drinks and a singalong are a big part of modern Ko
the success was repeated in Florida. The Walt Disney Company opened its 2nd park, Disney World in Orlando. At that time its size was 10 times larger than Disneyland. Based on the two theme parks’ success, Walt Disney Company looked its business to Japan and it opened Tokyo Disneyland, its 3rd park in 1983. However, it was different from those former two parks because it had its own Japanese sty